More Dior

Even with the ad out the Dior keeps rolling in with new pics and a new interview!

In case you haven’t seen them click here to watch the ad and here for the director’s cut.

Read Rob’s interview with Wienerin Magazine (Austria) below, translation thanks to Robsessed.

“Finally All Grown Up”

“For years I had the Twilight movies. Now, if you take a break for two years, there are 50 other actors there to replace you.”
“Luxury means to not have to worry.”
“Traditional masculinity doesn’t work any more.”

Not an easy catch.

Robert Pattinson about masculinity, luxury, and his personal style.

How do you feel as the new face of the Dior fragrance?

When Dior made me the offer I was shocked. Dior – the name alone is a myth… They asked after Twilight was over so the timing was right. They really piqued my interest.

So you were an easy catch?

Easy? No! (laughs) In the past doing a commercial would not have appealed to me because I couldn’t imagine that a real actor would do something like that. But meanwhile I have made a few movies and have grown as an actor. When we sat together with the director of the Dior spot to do some brainstorming I was fascinated by the artistic claim. I suddenly thought “What we do here is like a filmlet!” From this moment on I was really enthusiastic. So when you look at it that way the Dior campaign was a challenge for me. One that added to my past work in an exciting way.

The Dior man stands for luxury and natural elegance. What do these attributes mean to you personally?

The first thing that comes to my mind is an implied effortlessness. I think true luxury means to not have to worry about anything. When I shot the Dior film I actually really felt like that.

As the face of Dior Homme you’re supposed to speak to men your age. How would you describe your generation?

I’m 27 and I’ve just realized that no one is treating me like a child anymore. It feels weird to suddenly feel like an adult who is perceived by those around him differently than before. It’s hard to pinpoint what my generation is like. For most people my age the past ten years have been – just like for me – a transition period and many still try to find questions to the most basic mysteries of life. At least I do (grins).

What does masculinity mean to you?

Traditional masculinity doesn’t work anymore in today’s modern world. It’s a weird time for guys. Well, it’s probably also a weird time for girls (laughs). Masculinity, to me that always means being reliable and relatively pragmatic. But it also stands for so many ambiguous things. As an actor you often have to express certain ambiguities in a character. You’re both reliable and wild or loving and carefree at the same time. I don’t know if that is something I’d associate with masculinity. I just know that the code has changed massively over the past few years.

Traditional masculinity is often associated with the image of the “Lonely Cowboy”. Is freedom something important to you?

Absolutely. Once you’ve become a part of the public eye, you’re professional life is often confined. You’re stereotyped and caught in a certain character who people associate you with. Sometimes I like to make a joke out of manipulating the way people perceive me. I want artistic freedom even if it’s just to challenge myself over and over again. One of my latest roles, in “The Rover”, was very liberating by the way. We shot the movie in Australia, in the middle of nowhere. The character I play doesn’t have any teeth and was covered in mud and dirt from head to toe. But I didn’t care. I was running around half naked and was able to do things you usually can’t do when you’re constantly watched.

Usually the characters you play are pretty stylish. How would you describe your own style?

I have a couple of good basics that I wear day after day. When it comes to clothes, the most important thing for me is how they’re cut. As long as a piece of clothes fits well I don’t care about the rest. Then I wear it until it literally falls off of me.

Do you have any role models when it comes to fashion?

Jack Nicholson. I’ve always liked people for whom clothes are a mere necessity. It’s probably a man thing. I like things that are durable with regards to trends, things that are of top quality, [things] that last long. I always thought that it was cooler to only have one outfit – but one that you can wear to anything and anywhere.

What Robert Pattinson Really Loves
What’s your…

…place to go to when you want to relax?
Rural England.  (Kate: Ahem, rural Ireland is a pretty good place to relax too *hint hint*)

…favorite book?
Everything by Martin Amis.

…favorite singer?
Probably Van Morrison.

…you’re preferred time of day?
Depends on what I did the day before.

…favorite moment from the past?
I don’t really have one… But probably one that has to do with music.

…favorite animal?
My two dogs.

…favorite word?


Dior wrote:

Afterunveiling the brand new film for the fragrance Dior Homme starring Robert Pattinson, DiorMag takes a sneak peek at the secret workings of the filming process and invites you to discover the making of the campaign.

It’s an overwhelming desire he’d had for a long time: more than anything Robert Pattinson wanted to work with the director Romain Gavras. A major fan of the film maker’s raw, edgy aesthetic, it was the British actor who personally suggested the name of the son of Costa-Gavras to Dior for the filming of the new Dior Homme  campaign. Together, they began a new chapter in the fragrance’s history, writing it in black and white, a chromatic contrast that gives the resulting images a heightened effect. Romain Gavras’ unrestrained, feverish camera style provided the perfect tool to lay raw Robert Pattinson’s offhand, provocative power. Remaining faithful to his reputation as a controversial music video maker (he’s worked with the likes of Jay Z, M.I.A, Justice), Romain Gavras has created a faced-paced, breathless film, where the images, snatched moments speeding past, segue into each other as an expression of our two heroes’ swelling thirst for experiencing life.

It’s the turn of photographer Nan Goldin to capture Robert Pattinson’s seductive power. The American artist, famous for her on-the-wing snapshots of 1980s New York, is the creator of the campaign portraits. Bathed in a warm, amber light, a quite sensual tone, she captures Robert Pattinson’s on-edge intensity, immortalizing his impulsive, electric charisma.


A new chapter in the Dior Homme story starts today with Robert Pattinson playing the leading role. Here, on DiorMag, we bring you the fragrances brand new film advert directed by Romain Gavras.

He’s in perpetual motion, running towards freedom, navigating the tightrope of an ever-changing life. The Dior man is fearless, embracing the unknown, playing with his own destiny. He has no regrets, his life is unapologetically his own, and he fits a thousand lives into his single one. Magnetic, sensual and provocative, the Dior man possesses the same traits as Robert Pattinson. Because the actor, like the character he embodies, has already lived several lives: as a youngster he played piano and guitar, was in a band and dreamed of being a musician. Next, he began treading the boards and taking on the kind of roles that would catapult him to icon status: the conflicted heartthrob vampire of Twilight fame, of course, but also the veterinarian of the film Water for Elephants, and the golden boy of Cosmopolis.

And now his path crosses that of the Dior Homme fragrance. Together, they revisit the fragrance’s identity, opening it to new horizons through the camera of the director Romain Gavras. Known for both his full-length films and his striking music videos for the likes of Justice, M.I.A and Jay-Z, the son of film maker Costa-Gavras recounts a story here that’s edgy and energetic. A story in which the black-and-white images segue into each other in a shimmering, powdery, grain-filtered gray, where the camera captures the headlong rush of two soul mates living out a modern love in the throes of youth. Attracting and electrifying each other, they write their carefree, tumultuous love story, living for the moment, seeking out sensations, diving fully-dressed into a swimming pool, shocking the public at a straight-laced ball. Their tale is unique but nonetheless universal and timeless. Whether on a deserted beach or the rooftops of New York, whatever the destination, the Dior man relishes the pleasures of whichever life he’s chosen for himself – a life of a thousand possibilities.




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