With the release of the Dior ad fast approaching we have a ton of new interviews, as well as a few new pics…
With Le Figaro (France)
Translation thanks to Robsessed
The Hollywood actor, new face of the perfume Dior Homme this fall, has fallen under the spell of the Parisian women.
If his next love story is as the sexy ad campaign of which he is the muse – a tribute of the New Wave cinema, broadcast for the first time on TV on Sunday night September 1st – it would be as intense. On screen, Robert Pattinson seems he would like to devour the beautiful Franco-American Camille Rowe Pourcheresse. “When everybody was watching the footage of the kissing scene, I was already embarrassed. Suddenly, Camille said ‘Oh la la!’ I glared at her and told her ‘Are you kidding me?’ I thought that the British would say ‘Oh la la!’ as a way to make fun of French. I didn’t think that French women would say it for real. Then I realized that I would like to have a French girlfriend with all her clichés.” said Pattinson over a coffee at the Beverly Hills Hotel in Los Angeles.
This new campaign is primary for Christian Dior Parfums whose goal is the international success – that is annual sales reaching at least €300 millions – of the Dior Homme perfume. “This perfume can be interpreted of multiple ways, it can have thousands of faces.” emphasized François Demachy, creator of this manly and sensual harmony, a manly iris mixed with leather, wood, amber and spices.
In this very fast black and white clip, however intimate, Pattinson, the chilled British, named several times “Sexiest man in the world”, seems to be enamoured of Pourcheresse. He is in a deteriorate house in the Bronx neighborhood, in NY, languid in a cast iron bathtub, he holds out a cigarette to Camille, who puts on a tank top on top of her underwear. They are two lovers on the run. He represents the fantasy of the sensual guy and she personifies the French beauty with a sullen charm.
From one end to an other, the video spreads an an exhilarating atmosphere: the couple introduces itself in a wedding at the last story of a building, drives a convertible BMW on a vast beach… “The first day of the shooting was tricky. I drove a BMW at 100km/h, because the sand was unstable. Eventually, I found myself in the water… with a camera inside the car,” explained Pattinson with a laugh. “the people from Dior were very understanding.” Even if Robert is a multi-millionnaire, he keeps being thrifty especially when it comes to buy his own cars. “The first that I bought myself was a BMW 325i, when I first started to learn to drive in California. It was a the time of the release of Twilight. I bought it on internet, from an actor. Of course, I tried to bargain. So, he showed me the screen of a laptop and told me ‘You are third on IMDb!’ But I insisted to pay $1,000 instead of $1,200.” confirmed the sensitive ex-vampire.
Since then, the man did not become a big spender. Despite his three big hits at the box office, who made the studios earn $1.17 billion these last three years, he drove in Hollywood a Silverado truck that cost $1,500, bought also on the internet. “I love the second-hand truck, you can drive many people and nobody dares to come close to me. Sometimes, paparazzi chase me. With a beautiful car, they could block me. But when they see my Silverado, they know that I can bump into them!” he laughed and continued. “It may seem curious but I don’t like being taken in pictures and being followed. So I only go where I know it won’t happen even if it comes to only five places in LA.” explained Pattinson who, at the night of the presentation of the ad, was at Chateau Marmont where twenty beautiful girl paced the place to try to capture his attention.
A very rock’n’roll idea
After some digressions, Pattinson comes back on his passions at the time: French women. “They are amazing. When you come in Paris, it is the first thing you see. I think Paris and New York are the two cities where the women are more beautiful than anywhere else. They are more confident of themselves, of their personalities but also of their looks. They are elegant and have a natural grace.” said Pattinson. His masculine icons are also French: “Belmondo was very important to me when I was a child and I love the way Jean-Luc Godart dress and how he wore his sunglasses.” he said before to confess that he just had torn off a picture of the Swiss movie director in a magazine to ask to a stylist to found him the same.
Pattinson had refused many big ad campaigns. If he has accepted the one for Dior Homme which could make him earn more than $10 millions, this is on condition he could choose the director, Romain Gavras famous for his controversial videos for bans as M.I.A. Otherwise, he is grateful to ht brand for choosing him as egerie by accepting the photograph Nan Goldin, and admits that this collaboration with Dior is part of a strategy aimed at redefine his image of actor.
In every scene, Robert Pattinson is dressed and perfumed, of course, with Dior Homme. “The perfume alone doesn’t exist. It comes alive on the skin of a person. It is the same for the clothes.” said François Demarchy. The whole shooting took place in New York, from Far Rockaway Beach to the rooftops of the Tudor, through the kitchens and the ballroom of the Waldorf Astoria. As soundtrack, the famous Whole Lotta Love by Led Zeppelin, the band had met to attend a special screening of the ad before to give their authorization to use the song. “We are extremely proud that Led Zeppelin had given us the right to use their music. They have never made an ad before.” Pointed out Claude Martinez, CEO of Parfums Christian Dior. “The result is at the same time powerful and intimate, very different from the normal ad. The script has no beginning and no end, it is more about the feelings at the moment, a very rock’n’roll idea. It will give a new life to Dior Homme.” Knowing that Christian Dior Parfums represents one third of the turnover of the division Beauty and Perfumes, it is a key ad campaign for the brand.
If some abroad countries see France as the last bastion of chauvinism, this video imposes itself as a brilliant display of international savoir-faire: a British movie star and a Parisian model filmed by a director born in Greece, behind the wheel of a German convertible who dive in the Atlantic ocean in Brooklyn, while British legends of rock fire away their biggest hit, all of these to put on the front the perfume of this fall, which carries the name of a French designer.
With Gala Magazine (Germany)
Translation thanks to Robsessed
Actor Robert Pattinson on scents and the game of men and women
Recently snapshots surfaced of Robert Pattinson making out with beautiful model Camille Rowe. In some she´s fused to his lips while he cradles her head, in other her naked legs lean against the bathtub he´s sitting in. Ok, those scenes are taken from the new “Dior Homme” campaign, but you realize: those two get along well [it´s actually a German wordplay with smell meaning they get along well]. We spoke to the new Mr. Dior about women, his penchant for argueing and being a man.
Q: Now you´re not only an actor, but also a model. How do you feel at this point in your life?
A: Well, I´m 27 and for the first time in my life I don´t feel like a child anymore and like others don´t treat me as one. It´s strange, feeling like an adult. People treat me differently. For many people my age the last ten years were like a transition of sorts and some are still trying to figure out what they want to do with their life. At least that´s what I do!
Q: What exactly do you mean?
A: Right now I´m trying to write a script, together with a friend of mine. I love to compare notes with others, to pore over a script. And I love arguing!
Q: Lately you often mentioned how you appreciate people who live by their own rules. Is that something you´d want for yourself?
A: Definetly! Being successful makes you wary… you spend a lot of time guarding your private life. Whenever I meet people who don´t give a shit about what others think of them, I´m instantly fascinated.
Q: So you love freedom…
A: Yes. The more established I am, the more it restricts my privacy. An the quicker people are to judge me. They mistake you for the role you´re playing, the character the want to identify themselves with. When I shot “The Rover” in Australia I didn´t have any teeth, I was constantly dirty but I didn´t care. I was running around without a shirt all the time and did things I never get to do.
Q: What does masculinity mean to you?
A: The well-trodden image of manliness has changed a lot in recent years and doesn´t really work anymore. These are strange times to be a man… I used to have a very pragmatic approach, but masculinity today means so many different things. Especially in the world of arts men have to be everything at once: neat and wild, a provider and a player!
Q: Do men have a different idea of women today as well?
A: I just don´t get why so many guys feel threatened by strong women. I always felt at ease with women around, I grew up with two older sisters and a very dominant mother.
Q: Memories are often connected to scents. How about you?
A: When I was 12, on vacation and starting to get interested in girls, I thought that perfume would help me appear grown up and mature. I used to drench myself and felt so adult! Eau de cologne and hair gel were my best buddies that summer.
Q: What about today?
A: I still love scents, especially people´s individual scent. This pheromone-thing is really crazy. We´re subconsciously drawn to people we like to smell.
Q: Do you wear perfume to feel better or in order to seduce?
A: See, now that’s an adult-thing: someone who applies a nice scent in the evening is up to something. At least that’s how I do it!
With Elle Magazine (Brazil)
Translation thanks to Robsessed
Enough of vampires, werewolves and sugary romances. The british actor Robert Pattinson, who earned worldwide fame and millions of dollars to star in the five instalments of The Twilight Saga is completely redirecting his career to more dense and original projects. His most recent choices have been critically acclaimed, as are his performances.
The starting point of this transition was the movie Cosmopolis, by David Cronenberg, which premiered at the Cannes Film Festival in 2012. In this talkie film, he plays Eric Packer, an expert in the world of finances, who spends his time inside a limo, receiving unusual visitors, whilst a major crisis erupts outside the car.
Bel Ami (which premiered in Brazil in 2012), based on the work of Guy de Maupassant, starring Uma Thruman; Mission: Blacklist (in pre-production), where he plays a soldier who helps in the hunt of Saddam Hussein; and The Rover (shot this year), where he portrays a mentally disturbed man, are other great examples of the actor’s current phase. Last july he started filming a new movie with Cronenberg, Maps To The Stars, a mixture of drama and black humor, inspired by society’s obsession with the celebrity industry.
And the news don’t stop there: The boy who started doing theater at 15 years old, in Barnes Theatre Company, and had a brief modelling career is the new face of the fragrance Dior Homme. To represent such an important brand and be able to work with partners he admire (the photographer Nan Goldin and filmmaker Romain Gavras) were the necessary fuel he needed to jump on this “wild” adventure, in his own words, inspired by James Dean’s quote: “Dream as you’ll live forever. Live as you’ll die today.” Check out the interview:
After Twilight, your career has been going through lots of transformations. How’s this transition going? I just turned 27 and only now I’m realizing no one looks at me like I’m a kid anymore. Being an actor is weird, and the idea of success changes through the years. But there’s the good side of fame as well: I don’t have to work just for the money. So now I’m trying to use my time, my energy and my influences to make interesting choices no one else is making. Indeed, there’s something about Dior’s work that is very similar to my current state of being: an almost agressive independence!
The partnership with Cronenberg seems to be going really well. I had such a good experience in Cosmopolis! David is an incredible person, and the most fun, intriguing man to work with I’ve ever met. He has been making movies for the last 40 years, and every film he makes shows just how unusual he is. We started shooting his new movie recently. It’s called Maps To The Stars, with Julianne Moore and John Cusack. The scripts of these two films are amongst the most original ones I’ve ever read, that’s why I hope to continue working with him forever.
You just closed the partnership with Dior. Was the invite for the campaign a surprise? When Dior contacted me, I was truly shocked at first because their name alone is almost mythical. It’s a very sofisticated fashion house, that never compromises their image. They approached me in the right way and at the right time because Twilight was coming to an end. I remember I was impressed when I met with the creative team and saw that they had an extremely open mind. Their interest was in an artistic collaboration, more than the commercial itself.
Why did you choose Romain Gavras to direct Dior’s film? I’ve wanted to work with him for a long time. To be honest, I tried to get in contact with him for about a year. He used to be like: “I’m not going to talk to you”. Until I told him that I wanted him to direct Dior’s commercial. That’s when he finally met me! (laughs) He has a visual language completely different from everything I’ve seen before.
And how was the job? Romain made it happen! We were driving along a beach in a tiny BMW and there were 6 meters of sand. If I slowed down, the car was going to sink, so, we were going at 90 miles/hour with a camera in the car. The car was skidding a lot and there were three models inside of it, for whom I was responsible. All I know is that after about 2 hours the car got in the water and the bumper fell off. It was wild!
Do you think that perfume is essencial to all men? When I was 12 and started talking more to girls, I used to think that wearing perfume was the right thing to do. I remember being on vacation in Portugal and watching teenagers going inside bars. I used to think that if I smelled like perfume I was going to convince everyone that I was an adult. And the worst thing is that it worked! Perfume and hair gel were my best friends that summer! (laughs)
How do you spend your free time? I’m so boring! I spend all day on the Internet looking at what young directors are doing. Right now, I’m also trying to develop a script with a friend.
We know that you are a musician and plays guitar. Do you have any musical project? I still play guitar and I really have been rehearsing a lot more now than I used to. But I really don’t play on a concert or anything like that for years.
With Elle magazine (France)
Translation thanks to Robsessed
Robert Pattinson: The Phoenix.
Is there a life after “Twilight”? It’s the question that the actor has been trying to answer by lending his talent to arthouse films and his sex appeal to the Dior fragrance. We met up with him.
“The most important is to be cool!” After five years spent in the eye of the storm in Hollywood, Robert Pattinson finally gets it. The revelation didn’t come up to him while he was walking his dog in the streets of Los Angeles. It’s always felt like there was something awkward about him. And he’s always had a hard time hiding (maybe he wasn’t really trying) the fact that he didn’t really feel like he belonged in the kind of cinema for which he’s now an icon. “Acting in a movie that you wouldn’t normally go see yourself can complicate things a little,” he admits. “It’s hard to talk about it, hard to promote it, hard to feel connected to the public… Before I met David Cronenberg who hired me to be in “Cosmospolis”, I always felt like I was getting roles that I didn’t really get to choose. I was mostly trying not to sink. For the first time ever, I felt like I was chosen for my talent. David gave me that confidence that I didn’t possess. It changed everything in the way I viewed my job as an actor.”
Weird timing, you’d think, for him to become the face of such a popular fragrance, lend his face to Dior Homme (In exchange for a large amount of money) and to see his face on every billboard around the world? But in fact, not really. Of course, Dior is not the first one that tried to get Rob Patz to represent their own brand. Before them, others tried to make money off of the huge popularity of the “Twilight” hero. But it seems like the team of the honorable French house knew which words to use to convince him. Or “the” perfect word: freedom. Pattinson used it to achieve one of his dreams as an actor: film with Romain Gavras, French underground director but also gifted, who is often going towards the super cool (M.I.A’s “Bad Girls” music video) or the super controversial. (Justice’s “Stress” music video). “I had been trying to get in contact with him for a year and he wasn’t answering my calls. When Dior contacted me, I told myself: “I’m sure he’d love to work with me if I offered him a Dior ad.” Bingo! Gavras accepts, and restores the image of the actor yearning for artistic legitimacy and Dior’s, always in quest of credibility.
The film that he realised is, indeed, a bubble of champagne, a cool mix with an influence from the 60s in which Rob and the model Camille Rowe frolic, smoke cigarettes, drive in full speed an old BMW on a beach… An atmosphere really “Nouvelle Vague”, sensual and fresh. Just like a groupie, the star talks non-stop about his admiration for the “anarchist” Gavras. “He sees the world in such a different way than I do. He has so much confidence in his abilities. I am so much more neurotic. It’s annoying, but at same time, I hold on to it. My insecurity is the only thing I find interesting about myself.”
Let’s just say, with Robert Pattinson, there’s a huge misunderstanding.
His romance with Kristen Stewart, the turmoil that has shaken up his relationship until their break up a few weeks ago, certainly didn’t help things. And he’s really aware of it. “People saw me in one or two films and they came to the conclusion that it is what I am. It’s normal. I’m the one who has to seek out the directors with whom I want to work. I do it, but for that, I have to overcome my shyness. It happened to me a few days ago: I met someone I admire at a dinner. I sent him a text the next day telling him I’d love to work with him. After three hours and no reply, I was about to send him another text to apologize en say something like: “Sorry, sorry, it was really presumptuous of me”. But he actually replied!”
Feverish like a young girl in Love,
Pattinson has this mix of passion, detachment and extreme lucidity that make his daily work complicated. Once again, “Cosmopolis” and his first experience at Cannes turned things around for him. “I promised myself I would only do things I love.” Not easy to achieve in the country of big budget productions, when the pros are advising him to build a male fanbase for himself. “I don’t even know what it means. “to build a male fanbase”! I can’t force guys to go see my movies.” He says, laughing. But the young wolf is not completely naive and he understands that being “cool” is the indispensable condition for the cinema independent to be interested in him. “In fact, it’s marketing and the most important thing in marketing is to be coherent. It means I have to refuse tons of propositions. Of course, the risk in this business that is constantly evolving, is to refuse projects until that day comes where no one is offering you anything at all. When that day comes, the only thing I’ll be able to do is to be in “Dancing with the stars”.”
For the moment, he’s supposedly going to star in the next Werner Herzog movie, alongside James Franco & Naomi Watts (He doesn’t confirm the information), but he’s just finished filming “The Rover”, the first David Michöd movie, popular screenwriter, author of “Hesher” and “Animal Kingdom”, really close to the Edgerton brothers. A clique that he’s right to get close to in order to be accepted by the aficionados of the cinema independent in the US. Then, he’ll find his fairy godmother again, Cronenberg, in “Maps to the stars”, script by Bruce Wagner, leading figure of the new generation of American writers.
In short, even if he finds some kind of twisted pleasure in hiding behind the character of this tacky, twisted geek, Pattinson doesn’t lack determination and is building valiantly, a career that is slowly starting to represent the person he really is. After all, DiCaprio was previously followed by screams of crazy young girls as well, and Brad Pitt showed off his pecs in “Thelma and Louise” and even in some episode of “Dallas”, way before David Fincher, Neil Jordan or Terry Gilliam gave him the keys of more substantial roles. No one criticized them for it. And we can forgive Rob Patz for going for movies of second zone. Especially since he promises as he bursts out laughing, under the gaze of his new female friends from Dior, that he’s going to make an effort when it comes to his look: “I like fashion, but I’m so self conscious at the idea that people will judge what I’m wearing. So, I always wear the same thing. But look, I have this Dior jacket that was given to me and I wear it everyday!” It’s never too late to do things right, Rob. Let’s hope that with an impeccable look, he’ll keep his frankness. “A few months ago, I started drawing dresses for women, “Couture” dresses…” He bursts out laughing again. “It’s probably a sign that I was in the middle of a nervous breakdown!” Fragile, touching and irresistibly sexy despite himself, Pattinson, the teen idol, has finally become a man.
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